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Intro to typography and illustration

What you need 2 know

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DESIGN

WORD ART

 

CHALLENGE

Basic Type

Typography is everywhere. It's on your phones, computers ,books , magazines, tv, billboards, signs, newspapers, clothes, etc. There are some basics about type that you should know...they are:  

  • Serif faced type

  • San Serif type

  • Cursive type

  • Italic, bold,regular faces

  • Upper case, Lower case

  • Display type

  • Ascenders, Descenders

 

TYPOGRAPHY IS AN ART...There are artist/designers who just design type faces. Particular type faces or fonts are used for certain reasons...The use of type can strengthen your designs, convey a particular feeling or time period. ALWAYS THINK BOUT WHATYOU ARE TRYING TO SAY VISUALLY WHEN YOU CHOOOSE A TYPE FACE! 

 

 

 

 

 

 

 

 

CHALLENGE:

Create 4 works of " word Art" in which you play with the actual letters of the word in a unique manner OR trade out a letter(s) in a word with an illustration to convey the meaning of the word!

Be original!!! THINK!

Sketch out at least 6 ideas in pencil first and show them to your teacher. Once your idea is OK'd , pick put an appropriate type face that will reinforce your creative idea.

Finally pick 3 of your ideas and do a finished illustration or typographic work of art!

 

 

 

 

   

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TYPOGRAPHY: The study of letter forms 

SERIF TYPE

Aerial Perspective /Space...

"Sans" ( meaning without ) Serif type is just what it signifies, a typeface without the attached pointed or sometimes square feet or ends. Sans-serif fonts have become the most prevalent for the display of text on computer screens. This is partly because screens have shown oscillation on the fine details of the horizontal serifs. Additionally, on lower-resolution digital displays, fine details like serifs may disappear or appear too large.

San Serif faces are most commonly referred to as "Gothic" faces. Traditionally they have been used for titles, display type ( Large type), or headlines because they lack a serif which supports the ease of reading large amounts of text type. The most notable, modern and widley used sans serif typeface or font is" Helvetica".

Sans Serif Typeface

You are accustomed to seeing type everyday in your lives, but have you ever really looked at the letters that make up the words that you read? There are thousands of typefaces. One of the easiest ways to differentiate them is whether they are SERIF or SANS SERIF type faces. Serifs are the pointy feet and ends that are attached to the ends of a letter. Most famous monuments, Roman and Greek architecture, churches and public buildings have inscriptions carved into them that make use of serif type faces. Look around you...Where do you see this type of face?

It is commonly believed that the serif designed into these fonts help your eyes track the words that are printed across the page such as in a book, magazine, or newspaper....the serifs acting as pointers or an implied line that your eye follows as you read! The serif keeps you from jumping from one line of text to another! 

Serif Type Characters

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