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What Is Art

What you need 2 know

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   Art is very personal. Everyone likes different things and the same goes for what one thinks is good as it pertains to ART. It is very subjective (based on feelings or opinions rather than facts), so not everyone likes the same type of art!

   There are two types of art that artists create: COMMERCIAL ART, art  that is created for a company or business ( Posters, Logos, Book Covers. Illustrations,CD Covers, various designs that are used to sell a product or service). There is also FINE ART

( Photographs, Sculptures, Painitngs, Tapestries, Prints,etc.) that artists sell through art galleries, and art shows for themselves as creative people.

   What is the purpose of art???...That is a good question. For most people it is used to make an environment look pretty or to decorate a( UTILITARIAN or useful object such as a tool, vase, wagon, backpack etc.) object.

   For the most part, ART should ellicit some type of emotional reaction from the viewer , laughter, sadness, hope, calmness, nervousness, or shock! Art is an everyday part of life that will hopefully sharpen our observational skills and develop our senses. The study of art will hopefully help us  become better eyes, ears, and to listem more intimately to the world around us!

   

Friday is Art History Day!

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TYPOGRAPHY: The study of letter forms 

SERIF TYPE

Aerial Perspective /Space...

"Sans" ( meaning without ) Serif type is just what it signifies, a typeface without the attached pointed or sometimes square feet or ends. Sans-serif fonts have become the most prevalent for the display of text on computer screens. This is partly because screens have shown oscillation on the fine details of the horizontal serifs. Additionally, on lower-resolution digital displays, fine details like serifs may disappear or appear too large.

San Serif faces are most commonly referred to as "Gothic" faces. Traditionally they have been used for titles, display type ( Large type), or headlines because they lack a serif which supports the ease of reading large amounts of text type. The most notable, modern and widley used sans serif typeface or font is" Helvetica".

Sans Serif Typeface

You are accustomed to seeing type everyday in your lives, but have you ever really looked at the letters that make up the words that you read? There are thousands of typefaces. One of the easiest ways to differentiate them is whether they are SERIF or SANS SERIF type faces. Serifs are the pointy feet and ends that are attached to the ends of a letter. Most famous monuments, Roman and Greek architecture, churches and public buildings have inscriptions carved into them that make use of serif type faces. Look around you...Where do you see this type of face?

It is commonly believed that the serif designed into these fonts help your eyes track the words that are printed across the page such as in a book, magazine, or newspaper....the serifs acting as pointers or an implied line that your eye follows as you read! The serif keeps you from jumping from one line of text to another! 

Serif Type Characters

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